One of the leading US Retailers, Best Buy, used the embedded semantic markup - RDFa, to enrich it's web pages with semantic content and has been loaded with tons of success.......
The store's address, GEO info, customer details are all marked up with RDFa, which has given lot more visibility to it's web pages... Just to describe RDFa briefly, a way of adding meaningful "Semantic" markup to the existing web pages, standard created by W3C, is enabling both machines and humans to process data rendered on the web pages at almost the same level of understanding?!
Lead Web Development Engineer at Bestbuy admits that it has increased the search traffic enormously! RDFa shall soon see the transformation in the way machines look @webpages!..
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