Google Refine - How well does it refine????

Google released a new tool - Google Refine last month.. Allows one to deal with messy, inconsistent data...... Most useful capability of this tool being a desktop application... No fear about the trust required to put data on the cloud! But, it comes with a cost.. All the data has to be in RAM for processing, thus limiting the size of data sets to be processed .. It can run via a web browser, provides for cleaning the data, dealing with all inconsistencies... Although the tool has varied capabilities, does it solve the problem of data refining? Yet to use and see..

Here's the video - by Google - how Google refine can be used?
https://code.google.com/p/google-refine/wiki/Screencasts

Link to official blog of Refine :
http://google-refine.blogspot.com/

ADmantX - Web Service to Emotionally target online Ads!

ADmantX - a newly launched web service is all about targetting the online Ads world emotionally! ADmantX can help brands to analyse the contents on their web pages, how the content influences the reader emotionally, re-structure web pages and target the Ads world more accurately..Uses Semantic Web technology to precisely find real time information on how people react to the web content... Assists companies to hit the right note with regard to online advertising targets..
Currently in beta stage, Brroke Aker, CMO of ADmantX quotes, "Emotion is what motivates human behavior. After understanding the psuchological context, ADmantX plays on the connection between the ad and the reader, it significantly increases the ad performance."

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