Thursday, December 23, 2010

Google Refine - How well does it refine????

Google released a new tool - Google Refine last month.. Allows one to deal with messy, inconsistent data...... Most useful capability of this tool being a desktop application... No fear about the trust required to put data on the cloud! But, it comes with a cost.. All the data has to be in RAM for processing, thus limiting the size of data sets to be processed .. It can run via a web browser, provides for cleaning the data, dealing with all inconsistencies... Although the tool has varied capabilities, does it solve the problem of data refining? Yet to use and see..

Here's the video - by Google - how Google refine can be used?
https://code.google.com/p/google-refine/wiki/Screencasts

Link to official blog of Refine :
http://google-refine.blogspot.com/

Tuesday, December 7, 2010

ADmantX - Web Service to Emotionally target online Ads!

ADmantX - a newly launched web service is all about targetting the online Ads world emotionally! ADmantX can help brands to analyse the contents on their web pages, how the content influences the reader emotionally, re-structure web pages and target the Ads world more accurately..Uses Semantic Web technology to precisely find real time information on how people react to the web content... Assists companies to hit the right note with regard to online advertising targets..
Currently in beta stage, Brroke Aker, CMO of ADmantX quotes, "Emotion is what motivates human behavior. After understanding the psuchological context, ADmantX plays on the connection between the ad and the reader, it significantly increases the ad performance."

More on ADmantX:

Thursday, November 18, 2010

Live Example - Best Buy


One of the leading US Retailers, Best Buy, used the embedded semantic markup - RDFa, to enrich it's web pages with semantic content and has been loaded with tons of success.......






The store's address, GEO info, customer details are all marked up with RDFa, which has given lot more visibility to it's web pages... Just to describe RDFa briefly, a way of adding meaningful "Semantic" markup to the existing web pages, standard created by W3C, is enabling both machines and humans to process data rendered on the web pages at almost the same level of understanding?!

Lead Web Development Engineer at Bestbuy admits that it has increased the search traffic enormously! RDFa shall soon see the transformation in the way machines look @webpages!..





Wednesday, November 10, 2010

Bleeko - A new way to slash the Web?!


The newly launched "Bleeko" aims to slash the World Wide Web?! A new way to search where the users can create slash tags, which aim to limit the search to a set of pre-defined websites..... Users can create their own slash tags and help reduce the search over the entire Internet.. Skrenta, the CEO of the company gives a pitch to Blekko and says, " Lets you slash in what you want, slash out what you dont...As of public launch, better results for seven categories".. The tags created by you can be edited by you alone...

Bleeko can be a potential search engine for researchers.. With a way to reduce spam and unwanted content in search results, a search engine which each one of us can try out and see how it fares better.......

Tuesday, November 9, 2010

Google's new Instant previews

Google feels the heat of competition and begins it's new "instant previews"!...
Yesterday, the 9th of November, 2010, Google launched this feature into it's search engine...
Users can get a preview of the search results by clicking on the magnifying glass besides each search result. A new feature, which attempts to provide "at-a-glance view" of the site without actually entering it! Developed by a few New York based search engineers of Google, this is a quantum leap in it's search journey...
Google instant and autocomplete were the earlier features added.. User's decision making in choosing the "right?!" link is assisted and hoped to be made faster.. Google is making all efforts to fight the competition given by Beeko, Bing, Semantifi...
Let's use this and find out how successful we can be in "avoiding irrelevant search result"!...
Try it out!
http://www.google.com/landing/instantpreviews/